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Πέμπτη 10 Αυγούστου 2017

Scholar : Journal of Strategic Marketing, Volume 25, Issue 7, november 2017 is now available online on Taylor & Francis Online

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Journal of Strategic Marketing, Volume 25, Issue 7, november 2017 is now available online on Taylor & Francis Online.



This new issue contains the following articles:

Articles

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md Raziuddin Taufique , Andrea Vocino & Michael Jay Polonsky
Pages: 511-529 | DOI: 10.1080/0965254X.2016.1240219


Original Articles

Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs
Hind El Makrini
Pages: 530-546 | DOI: 10.1080/0965254X.2016.1148765


Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Weng Marc Lim
Pages: 547-566 | DOI: 10.1080/0965254X.2016.1148767


Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises' headquarters
Tiina Leposky, Ahmad Arslan & Minnie Kontkanen
Pages: 567-580 | DOI: 10.1080/0965254X.2016.1195856


An examination of mobile app usage and the user's life satisfaction
Stefan Linnhoff & Katherine Taken Smith
Pages: 581-617 | DOI: 10.1080/0965254X.2016.1195857


Marketing flexibility measurement scale: conceptualization, development and nomological validation
Kumar Shalender
Pages: 618-628 | DOI: 10.1080/0965254X.2016.1195858


Editorial Board

Editorial Board
Pages: ebi-ebi | DOI: 10.1080/0965254X.2017.1364511


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