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Πέμπτη 5 Οκτωβρίου 2017

Scholar : These new articles for Journal of Strategic Marketing are available online

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Original Articles

The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Kamel Ben Youssef, Thomas Leicht, Michela Pellicelli & Philip J. Kitchen
Pages: 1-17 | DOI: 10.1080/0965254X.2017.1384038


Competitor orientation in successful SMEs: an exploration of the impact on innovation
Michele O'Dwyer & Audrey Gilmore
Pages: 1-17 | DOI: 10.1080/0965254X.2017.1384040


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