Investigating the role of personal and context-related factors in convenience foods consumption

Publication date: 1 July 2018
Source:Appetite, Volume 126
Author(s): Caterina Contini, Fabio Boncinelli, Francesca Gerini, Gabriele Scozzafava, Leonardo Casini
In the scenario of food consumptions, we witness the consumer's growing consideration for the "convenience" attribute. Our study intends to understand the consumer behaviour towards convenience-processed foods by analysing in a single model the role of beliefs, personal traits, social influence and market availability. We applied a Structural Equation Model (SEM) to a representative sample of 426 Italian consumers. The results show a correlation between intention to consume convenience-processed foods and social influence, market availability and several personal traits, suggesting strategies for the development of the convenience food market.



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