Publication date: 1 July 2018
Source:Appetite, Volume 126
Author(s): Steffen Jahn, Jutta Schuch-Haellmigk, Till Dannewald, Yasemin Boztuğ
Improving diet quality is as important as it is difficult. Market-level information such as summary information in the form of an average (i.e., category average reference point [CARP]) discloses information otherwise difficult to obtain by comparing different products. The results of a choice-based conjoint experiment (N = 698) show that CARP affects food choice in multicue environments and interacts with source credibility in driving consumer acceptance of sugar content. In particular, the likelihood of choosing high amounts of sugar increases when a high CARP is provided by a credible source because of increased consumer acceptance of higher levels of that nutrient. Implications of the findings for research and public policy conclude the article.
https://ift.tt/2JbRpZA
Medicine by Alexandros G. Sfakianakis,Anapafseos 5 Agios Nikolaos 72100 Crete Greece,00302841026182,00306932607174,alsfakia@gmail.com,
Ετικέτες
Παρασκευή 25 Μαΐου 2018
How category average reference points affect choice of sugary foods
Εγγραφή σε:
Σχόλια ανάρτησης (Atom)
-
Summary Insulinomas are rare neuroendocrine tumours that classically present with fasting hypoglycaemia. This case report discusses an un...
-
The online platform for Taylor & Francis Online content New for Canadian Journal of Remote Sen...
Δεν υπάρχουν σχόλια:
Δημοσίευση σχολίου