Abstract
Google Trends is a powerful tool that provides population-level insight into search volumes by time and geography. Since 2004, Google Trends has been profiled across studies of public interest, disease surveillance, prevention, and compliance.1,2 Dermatologists have used Trends data to identify seasonal peaks in skin cancer and tanning searches3,4 Other Google tools, including Health Cards5 and Reverse Image Searching6, have been explored by dermatologists for generating differential diagnoses.
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