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Παρασκευή 20 Οκτωβρίου 2017

Scholar : These new articles for Journal of Strategic Marketing are available online

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Original Articles

The role of brand utilities: application to buying intention of fair trade products
Maria del Mar Garcia-De los Salmones & Andrea Perez
Pages: 1-15 | DOI: 10.1080/0965254X.2017.1384745


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